Everyone had a great time at the 28th Hot Wheels Collectors Convention. Did you miss it? Don’t worry — we’re gonna bring a little bit of it to you right now. Check out our sneak preview of upcoming premium releases!

We got our first look at some of the new Heritage series, as well as some exciting HWC/RLC editions, and even mainline releases.

Check out the Mainline gallery here

Check out the Heritage gallery here

Check out the HWC/RLC gallery here


Date posted: October 17, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events Retail Series

Hot Wheels are awesome cars at any size. Thanks to the Automobile Driving Museum, here are three special chances to get a look at some of our 1:1 vehicles and pick up Hot Wheels die-cast for the kids*!

When: Saturday, 10/4, 11/1, and 12/6 at 10 a.m. to 1:00 p.m.
Where: Automobile Driving Museum, El Segundo, CA
More info: Automobile Driving Museum

That’s right – there will be an “open garage” on the first Saturday of the month for the rest of 2014. And to kick it all off, Larry Wood (“Mr. Hot Wheels” himself) will appear for the ribbon cutting on 10/4. There will be a screening of Team Hot Wheels: Origin of Awesome and other activities for the kids, too, so make sure you come out and bring the whole family!


*Free with ticket purchase while supplies last.

Date posted: September 25, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events

More than just a great time, events produced by Collector Events Unlimited raise funds for important children’s charities. At the 28th Annual Hot Wheels Collectors Convention Charity Auction tonight in Los Angeles, Mattel will donate some spectacular items to benefit the Make-A-Wish Foundation.

Here’s your first look at the prime goods available tonight. Note that these are not production items, but mostly EP (Engineering Pilot) items. Not exactly prototypes, this a proof stage prior to producing the piece. Check ’em out!

c28-14-005_0933_300px c28-14-013_0919_300px c28-14-001-002_0950_300px
 ’49 Ford C.O.E  ’57 Chevy   ’65 Volkswagen Fastback
& Volkswagen Drag Bus
c28-14-016_0943_300px c28-14-018_0928_300px c28-14-019_0927_300px
 ’69 Dodge Charger 500
 ’76 Porsche Turbo
 2015 Ford Mustang
c28-14-003_0937_300px c28-14-012_0934_300px c28-14-007_0936_300px
 Airy 8  Backdrafter
 Beatnik Bandit
c28-14-010_0931_300px c28-14-014_0942_300px C28-14-017_0977_300px
 Bull Whip  Chrysler Pronto  Ford Transit Connect
c28-14-009_0930_300px c28-14-015_0925_300px c28-14-008_0924_300px
 GT Hunter  Lamborghini Countach (Tooned)  Lamborghini Urus
c28-14-004_0923_300px c28-14-011_0932_300px c28-14-006_0935_300px
 Midnight Otto  Rev Rod  Shelby Cobra Daytona


Date posted: September 25, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events

BLR40_003_300pxOne of the best things about Red Line Club membership is attending the RLC Parties! Here’s everything you need to know for the RLC Party on 10/3 at the 28th Annual Hot Wheels Collectors Convention in Los Angeles.

What:   Red Line Club Party
When:   Friday, October 3, 2014
Where: Westin Los Angeles Airport Hotel – Los Angeles, CA
Info:     Please do not line up prior to 8:45 PM. (We want to keep the hallway clear for those exiting the Charity Auction.)

Getting In

Since it’s a membership benefit, only 2014 Red Line Club members are allowed to enter the party and purchase the party car.

BLR40_0010_300pxIf you joined the Red Line Club for 2014 before September 18, 2014, your RLC membership number should appear on your Convention badge, and you’ll be admitted to the party.

If you recently joined the Red Line Club (September 18 or later), make sure you bring:

  1. Your RLC membership Order Summary print out. Go into your “My Account” section in the Hot Wheels Shop, and go to the Order Status page. Print out the Order Summary which reflects your purchase of the current year’s membership. Alternately, you can print out the Order Summary email. You will have received both an Order Confirmation and an Order Summary email when you purchased your membership. The Order Summary email — which should be the second email you received and also includes your name in the information displayed — is the one to print out.
  2. Your Collectors Convention badge.
  3. A photo ID.

BLR40_009_300pxJust please make sure the names on all three of these match so you can jump into the fun as soon as possible.

Party Car/Raffle Tickets

As you enter the party, you have a chance to purchase the always-hot RLC party car for $10.00 (cash only!).

Also, we’ll be raffling off some very cool Hot Wheels prizes later in the party. When you enter the party, you’ll be given one raffle ticket for free. More RLC raffle tickets will also be available for RLC members to purchase if you like.

If you want more RLC raffle tickets and more chances at winning a prize, don’t forget to bring HWC and RLC cars — still packaged — to open. Why? Because if you want to earn a few more RLC raffle tickets for free, you’ll have a chance to open the packaged HWC Series cars, RLC sELECTIONs cars, or RLC membership cars that you bring (limit 10 per guest) at the “Opening Party.” For each one you bring and open at the party (again, up to a BLR40_005_300pxlimit of 10), you’ll receive one RLC raffle ticket!

Frequently Asked Questions

What do I need to bring?

  1. Your Convention name badge (the badge you receive when you register)
  2. $10 (cash only!) to buy the party car
  3. Your RLC membership Order Summary and a photo ID (if you joined after September 18)

Who can attend the RLC Party? Can I go to the party if I’m here for the Collectors Convention?BLR40_004_300px

Only 2014 Red Line Club members who have a paid ticket to the 28th Annual Hot Wheels Collectors Convention will be admitted. You can’t join the Red Line Club at the event. But you can join now.

I have five RLC memberships. Can I bring four people to the party?

No. You can only use one of your memberships to get in, and you can only buy one car regardless of how many memberships you have.

BLR40_006_300pxMy friend/spouse/parent/child has an RLC membership that I paid for, so the membership has my name on it. Can he/she get in? Can he/she buy a party car?

If your friend/spouse/parent/child has an RLC membership in your name, you can both come in — but you can only purchase one party car.

Can I bring my kids to the party?

Yes. However, they won’t receive any of the RLC benefits (even if you have a membership in their name). RLC members have to be 18 or older, so we can’t honor a membership for a minor.

BLR40_007_300pxWill there be a party car?

Yes, but we try to keep it a secret until the day of the RLC party.

How much does the party car cost? How many can I buy?

The party car is $10 each (cash only!) and is limited to one per person who must be an RLC member.

For the Opening Party, where do we get cars to open? Do you buy them at the event? Or bring them from home?

The eligible cars must be HWC or RLC editions. You can bring them from home or possibly buy them in the room-to-room trading or elsewhere at the show.

BLR40_008_300pxHow many RLC raffle tickets do I get for opening up an HWC/RLC car? Can I open more than 10 HWC/RLC cars?

You’ll receive one ticket per car, up to 10 maximum. You can open as many as you like, but we’ll only give you 10 tickets maximum.

Do I have to be present to win a raffle prize?


The party is always a great time and a great reward for RLC members. Looking forward to seeing you there!

BLR40_0011_300px*The car pictured is from the Nationals in April of 2014.









Date posted: September 25, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events Red Line Club

The special Kmart Collector Day event cases are packed with all-new special colors and first-to-market Hot Wheels releases. You can even get yours online!

If you can’t make it to a participating Kmart on September 13, we’ve got you covered. Beginning on September 7, visit Kmart.com to order your special cases.

Get your case now!

Here are the special releases for these cases: 

Special Colors

  • ’69 Corvette – Heat Fleet (Sky blue)
  • ’71 Dodge Challenger – HW Performance (Micro lavender)
  • ’83 Chevy Silverado – HW Hot Trucks (Amazon green)
  • Lotus Evora GT4 – HW All-Stars (Metalflake orange)
Special Colors Special Colors Special Colors Special Colors


  • ’86 Monte Carlo SS – Muscle Mania (Black)
  • Aston Martin 1963 DB5 – Then and Now (Metalflake Red Tint)
  • Batmobile – Batman™ (ABS Black)

First-to-Market First-to-Market
Date posted: August 28, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events Retail Series

¡Colores especiales y ediciones Hot Wheels de estreno! ¡Un vehículo Custom ’56 Ford Truck Edición de colección! Tu tienda local Kmart participante te tiene un final de verano feliz.

Evento del Día del coleccionista de Kmart

Cuándo: Sábado, 9/13 a las 9 a.m. hora local
Dónde: Tiendas Kmart en los EE.UU. (excluyendo Puerto Rico)
Info:  Haz clic aquí para encontrar una sede.

El Día del coleccionista, consigue estuches de vehículos especialmente empacados, creados exclusivamente para el evento, que incluyen nuevas ediciones de colores especiales y modelos de estreno. Esto es lo que estará disponible durante este evento:

Colores especiales

  • ’69 Corvette – Heat Fleet (azul celeste)
  • ’71 Dodge Challenger – HW Performance (micro lavanda)
  • ’83 Chevy Silverado – HW Hot Trucks  (verde bosque tropical)
  • Lotus Evora GT4 – HW All-Stars (anaranjado metálico)
Special Colors Special Colors Special Colors Special Colors


  • ’86 Monte Carlo SS – Muscle Mania (negro)
  • Aston Martin 1963 DB5 – Then and Now (rojo metálico)
  • Batmobile – BATMAN (negro ABS)

First-to-Market First-to-Market

Custom ’56 Ford Truck Edición de colección

Aprovechando que estás ahí, usa el evento para arrancar con la más reciente promoción de 20 por 1. Compra 20 autos básicos Hot Wheels del 13 de septiembre de 2014 al 18 de octubre de 2014 para obtener un increíble vehículo Hot Wheels Custom ’56 Ford Truck Edición de colección.

  • Color de carrocería: Naranja Spectraflame
  • Diseño: Techo y guardabarros negros con diseño de llama roja y amarilla en los lados
  • Llantas: Llantas de carreras Real Riders
  • Base: Chasis con acabado de cinc
  • Color de ventanas: Transparente
  • Color del interior: Negro

bdx36_001_300px bdx36_003_300px

Vuelve a visitarnos pronto para leer todas las reglas y detalles de la promoción. No te pierdas el evento ni la promoción… ¡para cerrar el verano con broche de oro!

Date posted: August 21, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events Promotions

Spice up your vacation – and your collection! An exclusive Texas Drive ’Em will be the convention car at the 7th Annual Hot Wheels Collectors Convention Mexico.

When: Thursday, Sept. 25 – Sunday, Sept. 28, 2014
Where: Pepsi Center at World Trade Center and Crown Plaza Hotel, Mexico City, Mexico
Info:  www.hwmexicocollector.com

Texas Drive ‘Em Convention Car

The blistering hot edition of the Texas Drive ’Em will make your eyes water! It features Real Riders off-road wheels with convention tampo, hand-spray-painted bikes in the back and scorching deco by our own Steve Vandervate. Check out the complete specs:

  • Body Color: Flame red finish
  • Deco: Black roof; Red, black and yellow flames on sides; Convention logo on hood
  • Body Type: ZAMAC
  • Wheels: Real Riders off-road wheels w/ convention tampo
  • Base: Full-metal, ZAMAC chassis
  • Window Color: Clear
  • Interior Color: VUM w/black hand-spray-painted details

Special Honorees & 1:1 Cars

Bryan Benedict, designer of the 1:1 Darth Vader car, will be honored at the formal dinner on Thursday night. Speaking of life-sized cars, the Bone Shaker, the Twin Mill and more will be at the show! And Mauricio Hernandez of West Coast Customs Mexico will make a special tribute to the Hot Wheels brand by revealing a specially designed and pimped car.

Ford Official Event

Mustang fans: the show will be Ford’s official event for the new 2015 Mustang release! Appearing will be the 50th Anniversary Limited Edition of this iconic car. It’ll be the first appearance of the car in Mexico. Also planned are a museum (including the five previous generations of Mustang) and activities sponsored by TAME Racing Team.

Team Hot Wheels: The Origin of Awesome Premiere

For kids of all ages there will be a Team Hot Wheels: The Origin of Awesome exclusive movie premiere, including surprises from Universal and Mattel. And don’t miss the incredible and enormous Workshop Track Builder exhibition! It features stunts, loops, and boosters.

Awesome Activities

Keeping the heat on at the show will be the following:

  • Meet & greet with your favorite Hot Wheels designer
  • Hot Wheels garage including 1:1 scale awesome cars
  • Custom Contest sponsored by Mauricio Hernandez of West Coast Customs
  • Downhill and Sizzlers racing
  • Hot Wheels Bingo
  • Hot Wheels Collect & Compete competition
  • Radio Control track
  • And much more!

It’s the show that just keeps getting hotter! It’s not cool to miss it, so plan your trip today.

Date posted: August 11, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events

Here’s a preview of some mind-blowing exclusive Hot Wheels editions from the 28th Annual Hot Wheels Collectors Convention in Los Angeles! Haven’t got your tickets yet? There’s still time.

When: Wednesday, Oct. 1 – Sunday, Oct. 5, 2014
Where: Westin Los Angeles Airport Hotel – Los Angeles, CA
Info: Click here to purchase tickets or for more information.
Facebook: Collectors Events Unlimited

Speaking of tickets, some of the hottest ticket items around are the special commemorative edition Hot Wheels vehicles made especially for the Convention! Here are some of the sweet releases for the show:

Scooby Doo
BLR42_001_300px - Copy Custom Volkswagon
Scooby Doo Mystery Machine Classic Nomad Custom Volkswagen

That’s not all of them… that’s just all we can show you right now. But trust us – you won’t want to miss any of them! And remember the following activities are included with your Convention ticket:

  • Room-to-room selling and trading – Find that elusive piece you’ve been looking for
  • Autograph sessions – Hot Wheels designers Phil Riehlman, Brendon Vetuskey, Jun Imai and more, plus special guests Larry Wood, Bob Rosas and more
  • Custom Car Contest – Check out the wild entries and/or enter your own creation
  • Seminars – Custom Cars, Redlines Collecting, Variations
  • Downhill & Sizzlers Racing
  • Children’s Activities – Includes Scavenger Hunt and Coloring Contest
  • Finale (Saturday) – Guest speaker and Q&A with Mattel, plus Finale car
  • Hot Wheels Toy Show (Sunday) – Loads of merchandise, open to the public (Table space is available to ticket holders for $25.00)

What are you waiting for? We look forward to seeing you there!

NOTE: Tickets for the Convention are $70.00 each ($75 if purchased online) and good for all five days. You may purchase tickets online (see link above) or by mail. Tickets are limited and sold on a first-come, first-served basis. Ticket sales will end September 12 or when the last ticket is sold, whichever occurs first. This event is produced by Collectors Events Unlimited, LLC under license from Mattel.

Date posted: August 11, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events

Special colors and first-to-market Hot Wheels editions! A Collector’s Edition Custom ’56 Ford Truck! Your local participating Kmart store sets up a happy ending to your summer.

Kmart Collectors Day Event:

When: Saturday, 9/13 at 9 a.m. local times
Where: U.S. Kmart Stores (excluding Puerto Rico)
Info:  Click here to find a location.

At Collectors Day, dive into specially-packed cases of vehicles – created just for the event – that include all-new special color editions and First-To-Market releases. Here’s what you can expect to find at this event:

Special Colors

  • ’69 Corvette – Heat Fleet (Sky blue)
  • ’71 Dodge Challenger – HW Performance (Micro lavender)
  • ’83 Chevy Silverado – HW Hot Trucks (Amazon green)
  • Lotus Evora GT4 – HW All-Stars (Metalflake orange)
Special Colors Special Colors Special Colors Special Colors


  • ’86 Monte Carlo SS – Muscle Mania (Black)
  • Aston Martin 1963 DB5 – Then and Now (Metalflake Red Tint)
  • Batmobile – BATMAN (ABS Black)

First-to-Market First-to-Market

Collector Edition Custom ’56 Ford Truck:

While you’re there, use the event to get started on the latest 20-for-1 promotion. Pick up 20 Hot Wheels basic cars from Sept. 13, 2014, to Oct. 18, 2014, and you can get a cool Hot Wheels Collector Edition Custom ’56 Ford Truck:

  • Body Color: Spectraflame hugger orange
  • Deco: Black top & fenders, red & yellow flame deco on sides
  • Wheels: Real Riders racing wheels
  • Base: Zinc-plated chassis
  • Window Color: Clear
  • Interior Color: Black

bdx36_001_300px bdx36_003_300px

Check back here soon for the full promo rules and details. Don’t miss the event or the promotion – your summer won’t be complete without them!

Date posted: August 6, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events Promotions Retail Series

Partially hidden beneath a tarp lies a dark, menacing car. Sparks fly out of the dashboard area as a power sander rips metal into shape. The “helmet” is tipped back and the grille grimaces at me like the Dark Lord of the Sith himself. The Force is strong with this one – the 1:1 Darth Vader car.


I’ve been granted entry into the “top secret” Hot Wheels Test Facility and, despite all the Hot Wheels cars and bikes present, it’s the Darth Vader car that grabs my attention like a Sith stranglehold. John Williams’ Imperial March trails off in my head when the mastermind behind this project – Hot Wheels designer Bryan Benedict – strides into the warehouse like Darth Vader boarding a hapless Rebel ship.


The 1:64 Scale Piece

Being the guy with the character car (cars based on specific characters) vision, Bryan took the design lead on the Star Wars 1:64 vehicles. He designed several himself, including the Darth Vader car. He shows me the 1:64 prototype and a handful of drawings.

“A lot of thought went into the vehicle type and how it was executed,” he remembers. “There’s such a following around the world for this property that we really felt like we had to be on top of our game with this. I really wanted to do it right.”

Bryan Benedict

With a team assigned to him for the project, Bryan says there were a lot of different opinions on where to go with it. “Some would have liked to see it more literal to Darth. I think that was definitely not the way to go.” He shows me several drawings that didn’t make the cut – some wild variations, all of them cool concepts in their own right.

One challenge was how to handle the helmet – we didn’t want it to become too prominent, or “bulby.” “So we squished that down to really make it look sinister and foreboding and ominous. I think it works ’cause it’s not just about the visual cues – it’s also about the personality.” Bryan’s philosophy is that a character car is just as much about the personality of that character and who they are and what they’re about and where they’re from as it is about the visual cues of that character. He points out that Darth Vader is scary, too. “A car like this that’s really sinister looking and slammed down to the ground is much more menacing and scary looking.”


Having eliminated a lot of what he didn’t want, Bryan focuses on what he did want. “I wanted to really play up on our heritage,” he notes. “In the way I’ve handled the proportions and the surface treatment, I’ve tried to echo some of our heritage from our very beginning – cars like the Twin Mill.”


The final look is both familiar and old school, while simultaneously being futuristic and fresh and modern. “Darth Vader himself almost has this presence that is both ancient and futuristic. The Star Wars property as a whole has that vibe. The very introduction of Star WarsA long time ago in a galaxy far, far away… We think of it as the future ’cause it’s in space, but it’s the past. So I wanted to embody that even in the design of the car.”


In the end, it had to appeal to adults but still be recognizable to kids. “Take the fact that it’s Darth Vader out of the equation, and it’s still a cool car. And that’s the objective. They have to be a Hot Wheels cool, authentic car – not just a regular cool, authentic car. But they also have to instantly read as the character. And I think we’ve been pretty successful in doing that.”

Bryan notes that the final design is almost identical to the initial sketch he did… in church! Divine inspiration? For a Darth Vader car?!?


As a fan of Star Wars since it came out in 1977, I just have to ask about the rest of the series for a minute. Like, please tell me there’s a Boba Fett car. “There is a Boba Fett car,” Bryan assures me, “and I’m pretty sure you’re gonna like it. Boba Fett is my personal favorite of all the cars I’ve done. We’re doing a lot of cars. There’s something like 24 or 26 different cars total. There will also be characters from the new movie coming out.” At the time he tells me this, characters from the new movies are not even public knowledge yet. (Keep a lookout at HWC for updates on the rest of the line. – Ed.)

The 1:1 Scale Piece

The choice to use Darth Vader as a 1:1 version of the Hot Wheels Star Wars cars was a logical one. An iconic character, with presence, who won’t take any bull from anyone. A maverick, in a more positive light – that says Hot Wheels. Plus, according to Bryan, “That particular car design lent itself to making a 1:1 version a reality.”


“So we decided that we would not only do a 1:64 scale version that we would sell at San Diego Comic-Con, but also create a full-size car based on that 1:64 piece.” Bryan gets an almost evil grin. “Not only that, but take it one step further. Not only is it a full-size build – it’s a running car. It will be an actual driving vehicle, not just a rolling prototype. But not only that, it’s gonna be a high-performance car. So it will actually be able to do drifting, do stunts, and do all kinds of really cool stuff. And it’ll be street legal as well.”


They’re going to turn this thing loose on the streets? May the Force be with us all.

Enter Billy Hammon and PCW Brands Inc., aka the Hot Wheels Test Facility. Billy, a stuntman and car builder, is responsible for the Hot Wheels 1:1 Bone Shaker and about a dozen others, like the Bad To The Blade used by Team Hot Wheels.


Speaking of Billy, as I stand gawking at the 1:1 build in progress, he walks up to Bryan and me with a small box. From the small box, he removes a steering wheel shaped about like Darth Vader’s personal TIE. fighter. Both Bryan and I nod in approval.

We watch as Billy and Bryan take the new steering wheel and attempt to position it in the car. They discuss possible modifications and an alternate steering wheel for drifting. Billy also shows Bryan how the exhaust pipes and fittings will work on the sides of the car with red lighting to look like lightsabers.


Billy tells me that, when building a car like this, he makes sure there are reasons for the details so they serve a purpose as well as looking cool. “But we don’t want to sacrifice the design,” Billy adds.

Between Billy and Bryan, they have come up with some amazing functionality. The mask tips and nose piece will be headlights. The iconic chest plate, positioned as sort of a shaker hood, will feature functional buttons that control sound effects, lighting, fog, and opening the roof. Bryan points out that the roof rises, tips back, and then the windshield tips forward – all meant to mimic the setup in The Empire Strikes Back where Darth’s mask is put on by automated function. “The interior is designed to reflect the inside of his helmet,” Bryan notes. “When he takes his helmet off, there’s all this stuff – the breathing apparatus, the wires, etc.”


The body of the car sits there suspended without wheels, looking as if it could hover away like a Landspeeder. The suspension is actually F1 A-Arm style, and it will ride on MHT/US Mag custom wheels with custom red line tires. There is a high performance LS3 engine with 526 horsepower to the rear wheels under the hood.

Billy and his team are known for being able to do fast builds. They built the Bone Shaker in 5-1/2 weeks. But with only two weeks left to have this car ready for San Diego, Billy can’t chat anymore – he has to get back to this build. At the moment, there is concern about whether or not Darth Vader can fit in the cockpit if the Dark Lord of the Sith should happen to drive it.


Bryan is happy with how his design is turning out at 1:1 scale. “When you translate to full scale, some things have to change,” he explains. “Some of the radiuses are a little too tight, or too loose and you need to tighten them up, etc. So we made a few adjustments.” Overall, he feels they have been able to stay true to the 1:64 piece.


“I want to make sure that when people see this real car sitting there they’re gonna be blown away,” he says. “And Hot Wheels fans and collectors are gonna be excited and feel that it’s Hot Wheels, and Star Wars fans are gonna see it and feel that it’s Star Wars, and even people who don’t know anything about Star Wars or Hot Wheels will think it’s an amazing car. That’s really the objective all along – appealing to all those crowds of people.”

I’ve seen plenty of slick, sinister cars, but this one has galactic appeal. This is the car you’re looking for.