Here’s a rare chance to look behind the scenes! We’re pulling back the curtain and giving you a sweet snapshot into the Mattel Design Center. Graphic designer Steve “HWC Van” Vandervate lays out some future plans – Hot Wheels releases – on his desktop.

You’ll find FEPs of a few HWC offers, plus some pieces from 2015 Entertainment line. There are several items from the 2015 Pop Culture series, and a look at one more piece from the highly anticipated Heritage series. Take a look, and plan accordingly!


Date posted: September 29, 2014 | Author: | No Comments »

Categories: HWC Offers Red Line Club Retail Series RLC Hottest News

Hot Wheels are awesome cars at any size. Thanks to the Automobile Driving Museum, here are three special chances to get a look at some of our 1:1 vehicles and pick up Hot Wheels die-cast for the kids*!

When: Saturday, 10/4, 11/1, and 12/6 at 10 a.m. to 1:00 p.m.
Where: Automobile Driving Museum, El Segundo, CA
More info: Automobile Driving Museum

That’s right – there will be an “open garage” on the first Saturday of the month for the rest of 2014. And to kick it all off, Larry Wood (“Mr. Hot Wheels” himself) will appear for the ribbon cutting on 10/4. There will be a screening of Team Hot Wheels: Origin of Awesome and other activities for the kids, too, so make sure you come out and bring the whole family!


*Free with ticket purchase while supplies last.

Date posted: September 25, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events

More than just a great time, events produced by Collector Events Unlimited raise funds for important children’s charities. At the 28th Annual Hot Wheels Collectors Convention Charity Auction tonight in Los Angeles, Mattel will donate some spectacular items to benefit the Make-A-Wish Foundation.

Here’s your first look at the prime goods available tonight. Note that these are not production items, but mostly EP (Engineering Pilot) items. Not exactly prototypes, this a proof stage prior to producing the piece. Check ’em out!

c28-14-005_0933_300px c28-14-013_0919_300px c28-14-001-002_0950_300px
 ’49 Ford C.O.E  ’57 Chevy   ’65 Volkswagen Fastback
& Volkswagen Drag Bus
c28-14-016_0943_300px c28-14-018_0928_300px c28-14-019_0927_300px
 ’69 Dodge Charger 500
 ’76 Porsche Turbo
 2015 Ford Mustang
c28-14-003_0937_300px c28-14-012_0934_300px c28-14-007_0936_300px
 Airy 8  Backdrafter
 Beatnik Bandit
c28-14-010_0931_300px c28-14-014_0942_300px C28-14-017_0977_300px
 Bull Whip  Chrysler Pronto  Ford Transit Connect
c28-14-009_0930_300px c28-14-015_0925_300px c28-14-008_0924_300px
 GT Hunter  Lamborghini Countach (Tooned)  Lamborghini Urus
c28-14-004_0923_300px c28-14-011_0932_300px c28-14-006_0935_300px
 Midnight Otto  Rev Rod  Shelby Cobra Daytona


Date posted: September 25, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events

BLR40_003_300pxOne of the best things about Red Line Club membership is attending the RLC Parties! Here’s everything you need to know for the RLC Party on 10/3 at the 28th Annual Hot Wheels Collectors Convention in Los Angeles.

What:   Red Line Club Party
When:   Friday, October 3, 2014
Where: Westin Los Angeles Airport Hotel – Los Angeles, CA
Info:     Please do not line up prior to 8:45 PM. (We want to keep the hallway clear for those exiting the Charity Auction.)

Getting In

Since it’s a membership benefit, only 2014 Red Line Club members are allowed to enter the party and purchase the party car.

BLR40_0010_300pxIf you joined the Red Line Club for 2014 before September 18, 2014, your RLC membership number should appear on your Convention badge, and you’ll be admitted to the party.

If you recently joined the Red Line Club (September 18 or later), make sure you bring:

  1. Your RLC membership Order Summary print out. Go into your “My Account” section in the Hot Wheels Shop, and go to the Order Status page. Print out the Order Summary which reflects your purchase of the current year’s membership. Alternately, you can print out the Order Summary email. You will have received both an Order Confirmation and an Order Summary email when you purchased your membership. The Order Summary email — which should be the second email you received and also includes your name in the information displayed — is the one to print out.
  2. Your Collectors Convention badge.
  3. A photo ID.

BLR40_009_300pxJust please make sure the names on all three of these match so you can jump into the fun as soon as possible.

Party Car/Raffle Tickets

As you enter the party, you have a chance to purchase the always-hot RLC party car for $10.00 (cash only!).

Also, we’ll be raffling off some very cool Hot Wheels prizes later in the party. When you enter the party, you’ll be given one raffle ticket for free. More RLC raffle tickets will also be available for RLC members to purchase if you like.

If you want more RLC raffle tickets and more chances at winning a prize, don’t forget to bring HWC and RLC cars — still packaged — to open. Why? Because if you want to earn a few more RLC raffle tickets for free, you’ll have a chance to open the packaged HWC Series cars, RLC sELECTIONs cars, or RLC membership cars that you bring (limit 10 per guest) at the “Opening Party.” For each one you bring and open at the party (again, up to a BLR40_005_300pxlimit of 10), you’ll receive one RLC raffle ticket!

Frequently Asked Questions

What do I need to bring?

  1. Your Convention name badge (the badge you receive when you register)
  2. $10 (cash only!) to buy the party car
  3. Your RLC membership Order Summary and a photo ID (if you joined after September 18)

Who can attend the RLC Party? Can I go to the party if I’m here for the Collectors Convention?BLR40_004_300px

Only 2014 Red Line Club members who have a paid ticket to the 28th Annual Hot Wheels Collectors Convention will be admitted. You can’t join the Red Line Club at the event. But you can join now.

I have five RLC memberships. Can I bring four people to the party?

No. You can only use one of your memberships to get in, and you can only buy one car regardless of how many memberships you have.

BLR40_006_300pxMy friend/spouse/parent/child has an RLC membership that I paid for, so the membership has my name on it. Can he/she get in? Can he/she buy a party car?

If your friend/spouse/parent/child has an RLC membership in your name, you can both come in — but you can only purchase one party car.

Can I bring my kids to the party?

Yes. However, they won’t receive any of the RLC benefits (even if you have a membership in their name). RLC members have to be 18 or older, so we can’t honor a membership for a minor.

BLR40_007_300pxWill there be a party car?

Yes, but we try to keep it a secret until the day of the RLC party.

How much does the party car cost? How many can I buy?

The party car is $10 each (cash only!) and is limited to one per person who must be an RLC member.

For the Opening Party, where do we get cars to open? Do you buy them at the event? Or bring them from home?

The eligible cars must be HWC or RLC editions. You can bring them from home or possibly buy them in the room-to-room trading or elsewhere at the show.

BLR40_008_300pxHow many RLC raffle tickets do I get for opening up an HWC/RLC car? Can I open more than 10 HWC/RLC cars?

You’ll receive one ticket per car, up to 10 maximum. You can open as many as you like, but we’ll only give you 10 tickets maximum.

Do I have to be present to win a raffle prize?


The party is always a great time and a great reward for RLC members. Looking forward to seeing you there!

BLR40_0011_300px*The car pictured is from the Nationals in April of 2014.









Date posted: September 25, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events Red Line Club

Get ready for things that go bump in the night: ghosts, monsters, skulls and more! Hot Wheels takes its annual dark road with the 2014 Halloween series, featuring five scary castings with spooky deco.

Beginning in September, you’ll want to start haunting your local Kroger stores for these eerie editions. Put the creepy into your collection!

‘57 Plymouth Fury Bone Shaker®
Ford Gangster Grin®

‘57 Plymouth Fury

Bone Shaker®

Ford Gangster Grin®

 ‘57 Plymouth Fury
Bone Shaker®
 Ford Gangster Grin®
 Ghostbusters Ecto-1
Rigor Motor®
Ghostbusters Ecto-1 Rigor Motor®
Ghostbusters Ecto-1 
Rigor Motor®


Date posted: September 15, 2014 | Author: | No Comments »

Categories: Entertainment/Pop Culture Retail Series Uncategorized

FerrariIt felt like having Wonka’s Golden Ticket. Being admitted to the factory from which so many legendary cars emerge fills me with wonder and awe. We’re going in, but you should know in advance: Ferrari doesn’t allow any photos to be taken inside. Top secret!

Maranello is a 20-minute cab ride down the road from Modena. It was Monday morning, so I got an early start. Yes, they have traffic in Italy, too. No, they don’t all drive Ferraris… some of them drive Maseratis, Alfa Romeos, Fiats…

Arriving at Ferrari, the cab driver pointed to my left. There it was – the famous entryway to Ferrari. I got out and walked into reception (a Ferrari-red desk with Ferrari-red accents) and announced my arrival. I was seated in a waiting area with a few other guests (Ferrari owners, unlike me). There were a few miniature Ferrari models on display as well as an F1 car on a wall.

Maranello02_156_F1_1961_300pxOne of the first things you notice throughout the Ferrari factory is that it’s clean and orderly. They run a tight ship. These people are serious about their product, and the conditions provided for workers reflect that. They began an initiative in the 1997 they call “Uomo.” With this plan, the factory was upgraded to provide both safe and sustainable conditions. It’s well-lit with natural light, and it’s filled with trees and gardens. The temperature remains comfortable, and the decibel levels are low. They’ve reduced CO2 emissions and conserved energy. Bicycles are provided for employees to get from building to building on the campus. And employees are both heard and rewarded.

Mechanics and Engines

In the mechanical workshop, we took a look at the engine building process: materials, assembly of cylinder heads, cylinder blocks, crankshafts… There are three work shifts, with no more than 75-80 workers on a shift. We met “Romeo and Juliet” – a pair of robots (well, two pairs, actually – one for V8 and one for V12) that handle fitting cylinder heads into valves. Engines on display were not just for Ferrari, but also for Alfa Romeo and Maserati. Turns out Ferrari provides quite a bit to Maserati.

Maranello05_512_M_1970_300pxThere’s also a model in this building of Ferrari World. Ferrari World is a huge amusement park in the middle of the desert in Abu Dhabi. It boasts the fastest roller coaster in the world at 250 km/hour.

Between buildings, we visitors rode a shuttle bus. We passed the wind tunnel building, where they test the single-seaters for F1. We also passed the paint shop, where they paint 30 Ferraris a day. (They paint Maseratis, too.)

In the engine assembly building, there are two workshifts. They assemble 54 V8 engines per day for Ferrari and Maserati, but only 9 V12 engines per day. Our tour guide pointed out with pride that the Ferrari engines have about 100 hp more than Maserati. The LaFerrari clocks in at 963 hp!

FerrariThere’s a replica model of the engine from the 125S, the first Ferrari cranked out of Maranello in 1947. Only three were made, and Enzo had had them destroyed because they weren’t “winners.”

Back outside, you can hear the sound of excitement: the Pisto de Fiorano race test track. Someone was giving it a good run today.


We finally reached the moment we’d been waiting for: the body assembly building. No matter what you expect, you aren’t prepared for the breathtaking sight of a variety of sweet, brand-new Ferraris rolling off the line. The 458 Spyder, the California T and more in colors of red, black, white, yellow, gray and blue. I’ll take one of each, in each color, thank you.

FerrariThey complete 24 or 25 cars per day on the first floor (V8), with about six per day on the second floor (V12). They produced 6,922 cars last year. Every single car is street tested locally. Imagine driving around Maranello in that kind of Ferrari traffic.

The cars move through the line, each on its own platform, on a giant conveyor belt. The platform can raise or lower, and rotate 360 degrees. It makes it easy to access and work on every spot of the car. There are several stations, like the station for “marrying” the transmission into the car, another one for where the wheels and tires are put on (Station 27, for the record) and one for the windshield installation.

On the second floor, we see an FF (Ferrari’s first four-wheel drive) in production. We also get a good look through the upholstery department, where they’re cutting patterns out of South American leather, used by Ferrari beginning in the 1960s on their F1 cars. Other materials include Kevlar!

FerrariWe step aside to allow a completely self-operated droid pass. It’s a large platform-y kind of thing, but it seems to know what it’s doing and where it’s going. This is where Ferrari meets Star Wars.

F1 and Museum

Another building houses a very low quantity of the F1 cars produced, and they also sell used F1 cars after the seasons are through. There are also racing versions of Ferrari’s street cars. None of these are street legal. The cars in this building are way more expensive than the “average” Ferrari (Michael Schumacher’s ’04 car went for EU 3 million!). Not only that, but in order to purchase, you have to have a special garage, certified mechanic, and your own track to drive them on. It’s like your own life-sized Sizzlers driving. Note that you’d also have to replace the engine about every 3,500 km, at a cost of EU 3-400,000. You can, however, pick up an engineless replica for a mere EU 150,000.

FerrariThe Museum, of course, is filled with the sort of wonders you expect from Ferrari. They had a special “California Dreaming” exhibit (in my honor, of course). Turns out that California is a big market for Ferrari (no surprise). In fact, Ferrari credits the California market as playing a large role in the rise of Ferrari and its success as a manufacturer. Also displayed are several F1 cars, helmets of former Ferrari drivers, a display of some of the wind tunnel models, and a huge assortment of trophies.

You’re in a daze when you leave after the tour. Maybe that’s why they don’t let you test drive one on the Pisto de Fiorano. They do, however, turn you loose on the factory store across the street. And you can practically go nuts in there – from clothing to accessories, it’s all less expensive than the cars.

FerrariNot far from Ferrari, near the town of Bologna, is Lamborghini. But that will have to be another day. Ferrari has wiped me out.

(Read part I here)

Wanna see more fabulous Ferrari pics from the Museum at the Maranello factory? Check out our Facebook page to see all of the awesome pictures!





Date posted: September 15, 2014 | Author: | No Comments »

Categories: Collecting Entertainment/Pop Culture Racing

What happens when the worlds of two iconic brands collide? The Hot Wheels Star Wars series happens! These beautifully-decorated cars pay tribute to the Star Wars universe of film and television.

With stunning card artwork, each of the eight editions takes you to a galaxy far, far away. But you only have to get to your local Walmart store to find them! Start scouting around at the end of the year, just before the holidays.

Gearonimo Nitro Scorcher Duel Fueler
(Star Wars I: The Phantom Menace)
Nitro Scorcher
(Star Wars II: Attack of the Clones)
Duel Fueler
(Star Wars III: Revenge of the Sith)
 Motoblade Spectyte  Ballistik
(Star Wars IV: A New Hope)
(Star Wars V: The Empire Strikes Back)
(Star Wars VI: Return of the Jedi)
 Brutalistic Jet Threat 3.0 Star Wars
(Star Wars: The Clone Wars)
Jet Threat 3.0
(Star Wars: Rebels)
Date posted: September 4, 2014 | Author: | No Comments »

Categories: Entertainment/Pop Culture Retail Series