Attention, Hot Wheels fans of all ages! Head over to for the updated Mission Madness challenge… check out the latest Hot Wheels, earn badges, and unlock cool cars to race online. Kids could even win the ultimate prize, the online golden Quick N’ Sik!

Mission Madness

Mission Madness is a great way for kids to browse online and collect the latest 2014 releases from HW City, HW Race, HW Off-Road, and HW Workshop as well as favorite vehicles from prior years. As kids complete each mission they’ll earn badges and virtual cars they can race in the new Showdown racing game, on right now and coming soon as an app!

After each mission is completed, kids will earn a special badge (Golden Engine, Golden Rims, Golden Chassis, Golden Spoiler and Golden Steering Wheel)… when they win all six badges they’ll unlock the ultimate prize, the elusive virtual golden Quick N’ Sik that can race on all terrains in Showdown.

Take the excitement up a notch by taking it offline… help kids find specially marked packages at your favorite Kroger retailer, then enter the codes on the package to unlock more bonus points and badges!

Missions must be completed in order, and the first mission is up and running now… go to and click on Mission Madness to get started!

Date posted: June 27, 2014 | Author: | No Comments »

Categories: Promotions Retail Series

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