Attention, Hot Wheels fans of all ages! Head over to for the updated Mission Madness challenge… check out the latest Hot Wheels, earn badges, and unlock cool cars to race online. Kids could even win the ultimate prize, the online golden Quick N’ Sik!

Mission Madness

Mission Madness is a great way for kids to browse online and collect the latest 2014 releases from HW City, HW Race, HW Off-Road, and HW Workshop as well as favorite vehicles from prior years. As kids complete each mission they’ll earn badges and virtual cars they can race in the new Showdown racing game, on right now and coming soon as an app!

After each mission is completed, kids will earn a special badge (Golden Engine, Golden Rims, Golden Chassis, Golden Spoiler and Golden Steering Wheel)… when they win all six badges they’ll unlock the ultimate prize, the elusive virtual golden Quick N’ Sik that can race on all terrains in Showdown.

Take the excitement up a notch by taking it offline… help kids find specially marked packages at your favorite Kroger retailer, then enter the codes on the package to unlock more bonus points and badges!

Missions must be completed in order, and the first mission is up and running now… go to and click on Mission Madness to get started!

Date posted: June 27, 2014 | Author: | No Comments »

Categories: Promotions Retail Series

Atlanta hasn’t been this hot since a guy by the name of Sherman marched in almost 150 years ago! We’re betting the Hotlanta 2014 Toy Car Show will be a lot more fun.

What: Hotlanta 2014 Toy Car Show

When: Thursday, June 26 – Sunday, June 29, 2014

Where: Airport Hilton – Atlanta, GA

Info:  Click here to purchase tickets or for more information.

If you hit the show, get in on the Legends Dinner with customizer extraordinaire Chris “Nightstalker” Walker. Other anticipated special guest appearances include Sonny Shroyer and Ben Jones from television’s The Dukes of Hazzard. You also have a chance to catch the private screening of the Snake and Mongoose movie!

Want more reasons to occupy the show? Check it out:

  • Room-to-room trading
  • Autograph sessions
  • Charity Auction
  • Super Diecast Bingo
  • Money Downhill Race
  • Diecast Spinner Wheel sessions
  • Custom Contest
  • Souvenir cars throughout
  • Sunday Toy Show

We ain’t just whistlin’ Dixie… It’s gonna be a blast!

Date posted: June 26, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events

We know you’ve been wondering about the Red Line Club and the HWC/RLC cars. You’re important to us, and we want to fill you in on our plan to resolve the backorder status and for 2014 car offers.

Mattel sincerely apologizes for the delays you’ve experienced in receiving orders from the Hot Wheels collector site. We understand that you want to know why. The short answer is that, as we continue to evolve our manufacturing process, we’ve recently made changes within our production facilities which has resulted in unexpected delays in production and in some cases, impacted the quality of some of our collector vehicles. We’re aware of the problem and are working to address it.

So what are we doing about it now? Fortunately, we have a plan as follows:

  1. Your 2014 Red Line Club memberships will be extended into 2015 until all 2014 items have been made available, which we anticipate to happen by the end of June 2015. In other words, you get about six months of membership at no additional cost.
  2. All those mouth-watering 2014 items we’ve been sneaking to you? We’ll start to offer those toward the end of 2014 and through the first half of 2015. (And yes, there will still be a Rewards car, too.) Our aim is to seriously reduce backorder time.
  3. We expect to be able to offer 2015 RLC memberships in summer of 2015. We’ve seen some early concepts of what the design team has planned for the 2015 Club and it looks amazing. The 2015 Club will run from the summer of 2015 through the summer of 2016 (12 months), so the club will still run on a yearly basis.
  4. As an added “thank you” for your patience, we’ll award an extra 10 Rewards points to Chrome level members and an extra 5 Rewards points to Classic level members. Reward points will be issued to all 2014 Red Line Club members who are active members in good standing as of Sunday June 29th at 11:59pm. Your rewards account will be updated by the end of July.

Thanks for sticking with us as we tackle these production issues. We appreciate and value our collector community, and it’s our goal to keep the club fun and exciting.

Date posted: June 16, 2014 | Author: | No Comments »

Categories: Collecting Hottest News HWC Offers

28th Annual Hot Wheels® Collectors ConventionIt’s the year’s biggest event – the 28th Annual Hot Wheels Collectors Convention in Los Angeles – and you can get your tickets now. Come join the most fun-loving group of collectors anywhere!

What: 28th Annual Hot Wheels® Collectors Convention

When: Wednesday, Oct. 1 – Sunday, Oct. 5, 2014

Where: Westin Los Angeles Airport Hotel – Los Angeles, CA

Info:  Click here to purchase tickets or for more information.

Room-to-room trading, autograph sessions and more are included with your Convention ticket. There are also several special events and charity events available to paid ticket holders which require additional specific ticket purchases in advance. (Specific details can be found in the confirmation packet you receive once you buy your tickets to the Nationals.) Here are those events:

“Evening With Brendon Vetuskey” Dinner: Brendon designed the popular ’67 Pontiac Firebird 400 casting. He will be honored for his seven years with Mattel on Thursday night, Oct. 2. Dinner guests will receive a souvenir dinner car (produced by Mattel, limited to no more than 1,500 pieces), t-shirt, pin, and more. Note that seats are limited.

HWC Vending Machine: It’s loaded with good stuff! There will be five sessions during the show. Sign up for your pulls in advance – they won’t be offered at the show.

The shows also do a lot to benefit the Make-A-Wish Foundation. You can help by participating in the Charity Auction on Friday night at 6:15 p.m. featuring all kinds of special merchandise (including some unique items), and the Silent Auction. Winners of the Silent Auction will be announced at the beginning of the auction, so make sure you stop by the Charity table earlier in the show and bid on your favorites.

There are also a few charity events that require additional specific ticket purchases in advance:

Button Bingo: There will be two sessions during the show. The first session will be on Wednesday at 8:30 p.m. and the second session on Friday at 1:30 p.m.

No-Limit Texas Hold ‘Em Poker Tournament: Begins at 10:00 a.m. on Thursday morning. The winner’s game will be held immediately following the end of the final game.

Hot Wheels Convention Mania Game: Begins at 2:00 p.m. on Thursday afternoon. The winner’s games will be held immediately following the end of each game.

NOTE: Tickets for the Convention are $70.00 each ($75 if purchased online) and good for all five days. You may purchase tickets online (see link above) or by mail. Tickets are limited and sold on a first-come, first-served basis. Ticket sales will end September 15 or when the last ticket is sold, whichever occurs first. This event is produced by Collectors Events Unlimited, LLC under license from Mattel.

Date posted: June 14, 2014 | Author: | No Comments »

Categories: Collecting Conventions/Events

IMPORTANT: This promotion is for U.S. customers. If you’re in Canada, please click here.

Order forms are available now! See link below.

’88 Jeep WagoneerIt’s the time of year to pile the kids into the car and set out on a rad summer road trip, and we know the perfect ride for the job. The ’88 Jeep Wagoneer is ready for big adventure… and you can get one for free! Just purchase 20 select Hot Wheels basic cars from a participating Toys’R’Us store from 7/13/14 through 9/14/14 and we’ll send you a specially decorated Hot Wheels Collector Edition ’88 Jeep Wagoneer.

This big guy weighs in at a sturdy 66 grams and has only been produced twice before in other decos. The ’88 Jeep Wagoneer joins our 2014 mail-in series ready to roll with extra large Real Riders wheels, a diecast chassis and a diecast body with Spectraflame® finish.

Don’t miss your chance to catch this ride, because when summer fades, the ’88 Jeep Wagoneer will disappear into the sunset. To help you put together your 20 cars, we’re sending in extra shippers of new 2014 Hot Wheels singles to Toys’R’Us stores across the nation, including these three rides we’ve recolored just for Toys’R’Us:

 '69 Camaro  bfv54_300px  '69 Chevy Nova Station Wagon
’69 Camaro Twin Mill ’64 Chevy Nova Station Wagon

The ’88 Jeep Wagoneer arrives packaged in a blister card that calls out “Collector Edition” and comes in a Kar Keepers clamshell. To get one for yourself, just read the Official Rules and follow these instructions:

1) Buy 20 selected 1:64 scale Hot Wheels basic cars at participating Toys’R’Us retail locations from July 13, 2014, through September 14, 2014. Cars must be from the assortment numbers listed on the Official Rules.

2) Mail the original cash register receipt(s), 20 blister cards (the entire cardboard piece, but not the car or plastic window) for each vehicle you order, and the completed order form (fill out the form and print it), along with $3.50 US shipping and processing for each vehicle you order. ORDER FORMS available now! Click here. (Canadian customers, click here to order.) All requests must be postmarked by September 21, 2014. Limit of one ’88 Jeep Wagoneer for every 20 basic cars you purchase within the promotional period, regardless of how many receipts those 20 cars are on, with a limit of ten ’88 Jeep Wagoneer vehicles per household, per promotional period. Please send a check or money order only, made payable to Mattel to:

Hot Wheels ’88 Jeep Wagoneer
P.O. Box 1229
East Aurora, NY 14052

3) Receive one Hot Wheels ’88 Jeep Wagoneer! Allow 8 – 12 weeks for receipt of vehicle.

 '88 Jeep Wagoneer '88 Jeep Wagoneer '88 Jeep Wagoneer
 '88 Jeep Wagoneer  '88 Jeep Wagoneer  '88 Jeep Wagoneer
 '88 Jeep Wagoneer '88 Jeep Wagoneer  '88 Jeep Wagoneer
'88 Jeep Wagoneer
Date posted: June 13, 2014 | Author: | No Comments »

Categories: Collecting Promotions Retail Series

The force is strong with this one! We’ve got more details about the new Star Wars™ vehicle from Hot Wheels® debuting at San Diego Comic-Con!

Prepare to take a ride on the dark side with the FIRST EVER Hot Wheels® Star Wars™ vehicle, modeled after one of the most iconic villains in film history – Darth Vader! What better way to display your 1:64-scale die-cast car (with real rubber tires) than inside Vader’s lightsaber, complete with red glowing lights, lightsaber sounds and heavy breathing from the Sith Lord himself. You won’t want to miss out on this epic Comic-Con item – it’s unlike any across the galaxy!

HW_Placeholder345 CGW36_600px
HW_Placeholder345 HWStarWars_002_600px Voucher Sale 6/23

Before SDCC, pre-order at and pick up ONLY at San Diego Comic-Con:

  • 6/23 at 8 a.m. PT Early Access (Club Eternia subscribers only)
  • 6/24 at 9 a.m. PT All Access (open to everyone if not sold out in Early Access)

San Diego Comic-Con 7/23

  • During SDCC, purchase at the Mattel booth at San Diego Comic-Con 7/23-7/27

  • After SDCC, order at
Date posted: June 11, 2014 | Author: | No Comments »

Categories: Collecting Promotions Retail Series

HWC Van’s creative expertise was given an overwhelming vote of confidence in last week’s polls. The sELECTIONs ’77 Pontiac Firebird Funny Car will feature deco by designer Steve Vandervate!

Along with Van’s design, he will also choose appropriate tampo for the wheels — Dragstrip Demons five-spoke wheels on the front and slotted wheels on the rear. Wherever he takes this piece, we’re sure it will be one scorching hot sELECTIONs edition you will have to have for your Hot Wheels collection!

’77 Pontiac Firebird  Funny Car – HWC Van’s Design!2014 Red Line Club sELECTIONs Car #2

  • Casting: ’77 Pontiac Firebird Funny Car
  • Wheels: Dragstrip Demons wheels – front: five-spoke, rear: slotted
  • Color: HWC Van original design

 Note: The images shown are by no means final — they are meant to represent the winning combination of your votes. We will give you a better idea of how the final produced pieces will look when we offer it for sale later.

Date posted: June 11, 2014 | Author: | No Comments »

Categories: HWC Offers Red Line Club